What is Plazara!?
- A market of products that have been cultivated and produced in Tierra de Estella, from family and sustainable agriculture and livestock, prioritising organic production.
- A direct sales market: from the people who produce the food to the people who consume it, reducing intermediaries and guaranteeing a fair price for both sectors.
It is held on the second Saturday of the month, in the Plaza de los Fueros, Estella-Lizarra, from 10 am to 2.30 pm.
What does it offer?
- Fresh and processed food: vegetables, fruits, legumes, eggs, canned goods, oil, cheeses, jams or honey, among others, produced and processed in Tierra Estella.
- Different activities such as tastings, gastronomic workshops, exhibitions, in situ productions or animations aimed at children and adults.
. Establish alliances with the hotel industry, the tourism sector and small businesses of Tierra Estella, to increase the presence of local, family and sustainable product in establishments.
- And much more: coexistence, culture, collaboration networks with different town halls and associations in the area, participation open to interested people and entities...
What are you trying to do?
- To reassess the value of Tierra Estella's agri-food products, which have been benchmarks for their extraordinary quality.
- To offer fresh, seasonal and nearby products that take care of our health and that of the environment by reducing transport, packaging, pesticides, CO2 emissions, etc.
- Raise awareness of the importance of local, sustainable product consumption and its contribution to the family economy, the development of short circuits and Food Sovereignty.
- To develop direct sales, in order to increase the agricultural incomes of producers, to avoid the abandoning of agricultural and livestock activities and to support the incorporation of new people into the sector.
- Encourage the population of Tierra Estella, as well as visitors and second homes, to return to the urban centre of Estella as a point of reference for purchase.
- Promote quality tourism, linked to the area's own resources.
- To recover and update the role of traditional markets: social relations, exchanges, local culture, cohesion of the Merindad area.
How did it get going?
- The initiative arose from the Estella-Lizarra City Council and following its implementation, there were almost two years of groundwork carried out with all the sectors involved, especially the agricultural sector, to shape the initiative in a participative manner..
- In the first phase, a technical and participative assessment was carried out. This can be found here:.
- There is a Market Commission, where all related agents are represented and it is in charge of its own regulation.
- Both the assessment and the subsequent implementation is being carried out through technical assistance with Arrea, an entity specialising in agroecology and sustainable rural development.
Last update: July 2019
- Creating networks
- Local institution
- Peasant movement, Peasant organisation